Rent green cars in Spain... a business?
The rental car companies may be a business eco interesting if you look at market movements and in the interests of big companies.
Apparently the title is not very attractive to say, because at the height of crisis and when the rental companies are passing them to survive Canuto in Spain, speaking of car rental companies seem to ecological suicide, but if you turn your head U.S., where everything is possible, see that the business exists and has a future.
The business of car rental companies grows organic, there is not many but they were 2-3 years ago the growth of this sector are now picking off after a rough start.
An example is the company ECO LIMO company created in California to put the matter more difficult in the beginning started as a limousine company and large sedans ecological, let a sector without thinking, I'd say consumer does not care about your car, much less CO2 emissions, but our big mistake if we think so and here's the quiz of the matter.
It is true that perhaps entrepreneurs and senior riding in those luxury cars do not mind wasting money on fuel and pollute more than 3 times with a low emissions vehicle, but I assure you that the company which I represent if you matter the external image that is given and this is where you change the hue.
Today begins to be socially frowned upon indifference to the ecological and although the negative branding can not be quantified financially but directly affects the interests of businesses. But not only that, companies that have listed the need for accountability in their annual reports on issues such as social and environmental responsibility so many audits are performed to justify the good work of companies and their employees.
With that said you can better understand a company like ECO-LIMO start 3 years ago with a green limousine business in California and today has offices in San Francisco, Washington and Chicago, not only has luxury cars because demand has been extended to mid-level cars like the Toyota Prius which incidentally is the most environmentally friendly car demand among U.S. companies.
Sign that something is changing is that the number of luxury vehicles that run on alternative energy in Los Angeles increased by 300% last year, but if we go to New York, Mayor Bloomberg has launched an initiative that force companies to rent luxury cars, to renew all its vehicles every six years and of course the new models must be hybrid cars.
In Spain and as ARVAL renting companies and rental companies as ATESA are including in their fleet vehicles with lower CO2 emissions and even some hybrid cars in advance of future demand which is expected within companies.
And is that the ecological and environmental audits carried out by companies to justify their "green spirit" are very sensitive not only to recycle paper in your office or you have energy saving systems, because they look much more than not pollute as directly as do company cars.
So after all this, the talk of a rental car business and green is not so strange is not it?.